We Train Coaches.
We Set the Standard.
A professional, heart-centered approach to ethical, embodied equine-assisted coaching.
At the heart of our work is a simple truth: meaningful change happens through presence, connection, and care—for the client, for the coach, and for the horse. Our training blends professional rigor with a heart-centered approach, grounded in lived experience, embodied awareness, and a deep respect for the horse–human partnership.
Rather than relying on scripts or formulas, we prepare coaches to listen, respond, and lead with integrity—so the work they bring into the world is ethical, responsive, and genuinely transformative.
Training Coaches Is Our Work
The Freedom Way® exists for one clear purpose: to train equine-assisted coaches.
Our focus is professional education and preparation, guided by both discernment and heart. We support coaches in developing the skills, awareness, and ethical foundation needed to work responsibly with clients and horses—holding space that is safe, grounded, and responsive to what is unfolding in the moment.
What Sets The Freedom Way® Apart
In a growing field, clarity and care matter.
The Freedom Way® is known for its depth, integrity, and relational approach. Our training is designed for those who feel called to this work—not as a technique to apply, but as a practice of presence, listening, and respectful partnership.
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Our approach emphasizes:
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Ethical readiness and professional responsibility
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A heart-centered, client-led coaching orientation
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Horses as sentient, equal partners—not tools or techniques
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Experiential learning that honors intuition and awareness
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Discernment, pacing, and responsiveness in facilitation
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Long-term growth over quick credentials
Our Core Programs
Who This Training Is For
The Freedom Way® is designed for professionals who:
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Feel a heartfelt call to work with horses in a meaningful, ethical way
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Value depth, presence, and relationship over hype or trends
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Want to develop real skill alongside self-awareness
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Are willing to slow down, listen, and learn—from horses and from themselves
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Understand the responsibility and care this work requires
If you are seeking a quick certification or a prescriptive model, this may not be the right fit. If you are drawn to work that is both professional and deeply human, you are welcome here.
Voices From Training . . .
This program is perfect for anyone already in the coaching or therapy field who wants to add a new dimension to their practice, for horse enthusiasts looking to incorporate coaching into their training or lesson program, or for people like me who love horses and are ready to make a career change.
If you’re considering this course, know that you’ll experience profound personal growth and gain fresh insights into people, horses, and yourself. It’s a life changing opportunity to partner with horses to grow, learn, and help others on a whole new level.
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Deb Steinbrink | Heartprints Equine
The course deepened my knowledge about the mind, body, and spirit of horses and gave me the tools to be an effective and compassionate equine assisted coach. It also strengthened my connection with horses as healers and brought me a profound sense of pride and confidence in myself.
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Clara Schlosser
This was a fantastic class and truly transformative experience. Janice and Diana created something incredibly special—an environment that felt safe, intentional, and deeply connected. The structure of the program was thoughtful and seamless, allowing for both personal growth and professional development. Their passion for equine-assisted coaching shines through in everything they do. What sets this program apart is their genuine care—not just for the people in the room, but for the horses as partners in the process. Their respect, love, and intuitive understanding of the horse-human relationship is inspiring. I walked away from this experience with greater self-awareness, valuable tools, and a renewed sense of purpose. I would absolutely recommend this program to anyone seeking meaningful growth, connection, and insight.
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Jamie Nottberg MC, LPC
Our Commitment to the Horse–Human Partnership
Horses are not props.
They are not tools.
They are living, feeling partners in this work.
At The Freedom Way®, horses are honored as sentient beings with awareness, agency, and wisdom. Our training supports coaches in learning how to listen, observe, and respond in ways that respect both the horse’s experience and the client’s process.
This commitment is woven into everything we do—from curriculum design to facilitation standards to how we prepare coaches to step into the field with integrity and care.
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Stay Connected
Follow along on social media for reflections from the field, moments from our trainings, and insights into the heart of this work.
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Follow us at @TheFreedomWay